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Tag: Businesses

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4 (Not So Obvious) Reasons to Send a Press Release

An informative press release provides free advertising and a marketing venue.  But here’s how smart companies prosper by sending press releases… 1.     Build credibility among existing and potential clients. Let’s face it, we all know that print advertising is biased. The message is written—and controlled—by the advertiser and/or a hired PR firm. What’s better? A…

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Everything We Know About Entrepreneurship We Learned in Kindergarten

We all possess the building blocks of entrepreneurship inside of us. Do you know what they are? Today small businesses represent 99.7% of all U.S. employers. So how did we get here? After all, everything begins somewhere. When we were small, it was kindergarten. Now it’s entrepreneurship. But did we really learn to become entrepreneurs…

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Is Proofreading & Editing Expensive?

The cost of getting it right vs. getting it wrong. Here’s why we’ll always need editing and proofreading.   Imagine–paying for printing, mailing, etc. only to discover that a single misplaced punctuation mark completely changed the intent of your message! Or an embarrassing spelling error wasn’t caught and makes it to your entire client list!…

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Business Services: 4 Reasons Why Every Business Needs a Proofreader

If your business goals include staying competitive in your market, improving your professional image, and opening your doors to more customers and a highly utilized staff, then you need a proofreader on your business services team. Let’s face it—very few businesses can afford to pay a full-time editor/proofreader and keep them on staff. That’s understandable.…

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Mission Statements Are Out, Passion Statements Are In

Bye-bye mission statement. It’s time to get personal: what’s your passion statement?   Physical location + word of mouth + mission statement = business success. Right? But the modern business era has brought us the internet, phone apps, and social media. People are connected in so many different ways that distance is no longer a…

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Customer Communication: 5 Reasons to Initiate Customer Contact

Successful Business Owners Balance Customer Communication As business owners, we are constantly walking a high-wire between getting the word out and beating our customers over the head. Of course, we want to do the first without ever doing the second. So, how to judge how much customer communication is just right? Here are five great…

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Business Contracts: Comma Drama—Is A Comma Really Significant?

Don’t let your contract fall victim to comma drama.   Even in contracts, some consider the comma to be an insignificant mark of punctuation—barely worth noticing, emitting merely a pause in a sentence preceding a continued thought. According to Merriam-Webster, a comma is defined as a punctuation mark, used especially as a mark of separation…

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