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Mission Statements Are Out, Passion Statements Are In

Bye-bye mission statement. It’s time to get personal: what’s your passion statement?   Physical location + word of mouth + mission statement = business success. Right? But the modern business era has brought us the internet, phone apps, and social media. People are connected in so many different ways that distance is no longer a…

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Sign Misspelling: LAEP for Literacy?!?

One High School’s Sign Misspelling LAEP for Literacy?!? One Florida high school’s Leap Day literacy theme goes viral before school can fix error. If you liked this, you might also like… Graduates Wait for Corrected Diplomas Hotel Sign Error: Need a room? Spell-Check Doesn’t Work: Pubic/Public Strikes Again

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Customer Communication: 5 Reasons to Initiate Customer Contact

Successful Business Owners Balance Customer Communication As business owners, we are constantly walking a high-wire between getting the word out and beating our customers over the head. Of course, we want to do the first without ever doing the second. So, how to judge how much customer communication is just right? Here are five great…

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Business Contracts: Comma Drama—Is A Comma Really Significant?

Don’t let your contract fall victim to comma drama.   Even in contracts, some consider the comma to be an insignificant mark of punctuation—barely worth noticing, emitting merely a pause in a sentence preceding a continued thought. According to Merriam-Webster, a comma is defined as a punctuation mark, used especially as a mark of separation…

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Branding: Lower Profit & Fewer Customers? An Editor Can Help

How branding & company image help potential customers &  employees make decisions about you. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”1 Jeff Bezos According to Merriam-Webster’s 11th Edition Collegiate Dictionary, a brand is a mark made by burning a hot…

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National Grammar Day

5 Common Grammar Bugs You Can Squash Today

In honor of National Grammar Day on March 4, let’s take the time to squash a few grammar bugs. I promise it won’t be messy.   If grammar wasn’t your favorite subject in school, you probably have several friends who can commiserate with you. We can get away with some of these errors in our…

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Proofreading & Editing: What’s the Difference?

Defining Proofreading & Editing Services for Businesses, Writers & Students   At Precise Proofing, we get asked a lot of questions about proofreading and editing. So I thought I’d take the time to answer in more detail. Proofreading includes checking for correct spelling, proper grammar, capitalization, diction, punctuation, syntax, and misused words. We also conduct…

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